Cassie Daughtrey is a Pacific Northwest Celebrity; Featured on Multiple Media Outlets for her Stunning Eye for Staging

Over the past couple of weeks, Realogics Sotheby’s International Realty (RSIR) broker Cassie Daughtrey has elevated herself to celebrity status in the Pacific Northwest, with features on Kiro TV and The Puget Sound Business Journal‘s  print and online editions.

The buzz revolved around the recent sale of her listing located in Ravenna, which sold digitally for $1.2M. As Monique Ming Laven asked when introducing the story, “would you buy a house you’d never seen in person?” Well, as Daughtrey tells Alison Grande from Kiro, in order to make this type of technological success possible, “you have to present that house perfectly. From the get go.” Thus in the case of the Ravenna home, Daughtrey handled painting and staging, and the result was not only a “Face Time” deal, but an offer that was 20% over the asking price of $975,000.

The Puget Sound Business Journal (PSBJ) also highlighted the sale, as RSIR previously reported. Daughtrey told PSBJ that the home had only been on the market a matter of hours when she received an offer that “was ‘significantly over’ the $975,000 asking price.” Unsurprised by the price point, Daughtrey says the digitality did catch her off guard. Comparing the climate buyers currently face to that of 2010 or 2011, Daughtrey says her buyers used to be able to view a property, take a few days to think about it, and come back for a second look, but now with such a hot market, she admits that offers have to be much more timely. View the print article.

The sale is a testament to Daughtrey’s incredible ability to stage a home that tells a story, enticing even buyers from long distances. Take, for instance, photos of her most recent listing, Whiskey Creek Beach, where potential buyers get to know the heart and soul of the home with images of a cute Scrabble scene, bonfire complete with S’Mores fixings and a box of local Rainier beer, and an image of Al Fresco dining…

Click to view slideshow.

Read Daughtrey’s guest blog post regarding  her recent stay at Whiskey Creek Beach >>>

What’s more, Daughtrey has been featured on the lifestyle website Houzz    for her adorable settings, both in and outdoors:

 

With Daughtrey’s creativity, passion, and design aesthetic, making a house a home is made possible, even if the viewing only comes through the lens of a cell phone camera.